Intent
Who is ready nowEmergency and same day searches convert at a completely different rate to research searches. They deserve different budgets, different ad copy and different landing pages, and most accounts run them all together.
Priced on cost per booked job, not cost per click.
Ads are the fastest way to get the phone ringing and the easiest way to burn a budget. Most accounts we take over are paying for searches that were never going to become customers, with no way to tell which clicks turned into jobs. We rebuild around the terms that book work, cut the waste weekly, and report on what the calls cost you rather than what the clicks did.
Leads start arriving, unlike organic.
Search terms reviewed and waste cut.
The number we actually report on.
Tell us what you want to grow. We will review your website, search visibility, lead flow, tracking, and the clearest next steps.
Your services, goals, competition, current website, and what a better lead looks like.
Website design, SEO structure, Google Ads readiness, AI search clarity, and conversion tracking.
Plain English recommendations, realistic priorities, and no confusing agency language.
An account can cut its cost per click in half and book fewer jobs, because the cheap traffic is cheap for a reason. What matters is what a booked job costs you and whether that number sits under what the job is worth. Everything in the account gets judged against that, including the parts that look good in the Google interface.
Emergency and same day searches convert at a completely different rate to research searches. They deserve different budgets, different ad copy and different landing pages, and most accounts run them all together.
Broad match will show your ad to people looking for DIY tutorials, jobs, and your competitors by name. A proper negative list is the single biggest lever in most accounts we inherit.
Without call tracking tied back to search terms you are optimizing on form fills and guesswork, while most of your real leads come in by phone and never get counted.
A single average position hides the truth. We scan a nine point grid across your
service area so you can see exactly which suburbs you own and which ones you
have never appeared in.
Calls, direction requests and website clicks from the profile.
Every scan since we started, suburb by suburb.
Tracked calls tied back to the map listing that produced them.
Six workstreams aimed squarely at the map pack. Each one has an output you can
point at in the dashboard.
Existing campaigns reviewed, waste identified, and the account restructured around service and intent instead of whatever it grew into.
Google Guaranteed setup and management where your trade qualifies. LSA sits above everything and is billed per lead rather than per click.
Tight ad groups, exact and phrase match on the terms that book work, ad copy written per service rather than one message for everything.
Search term reports reviewed weekly, with everything that will never become a customer cut before it spends more of your budget.
Ads pointed at pages built for that specific service, not at a homepage that makes the visitor go looking. Quality Score improves and so does the conversion rate.
Every call recorded and tied back to the search term that produced it, scored as a lead or not, and reported monthly as cost per booked job.
Volume, recency, rating and whether you reply all feed the map pack. A
business with 180 recent reviews and an owner who answers them will
outrank a better company with 40 reviews from 2021, every time.
We automate the ask after every completed job, route unhappy customers to
you privately first, and draft a reply to every review that lands.
Read reviews before calling a local business
How quickly a review starts losing weight
Reply rate lift when the owner answers
The request goes out by text within the hour, while the work is still fresh.
A private form first, so problems reach you before they reach Google.
We draft the reply, you approve it. Google reads the replies too.
A standard build runs three to four weeks. Bigger sites with a page per service and per suburb take longer, and we will say so before you pay.
Account audited or built from scratch, conversion and call tracking installed, initial negative list applied before a dollar goes out.
Campaigns live and tracking clean
Search terms reviewed every week, negatives added, bids adjusted, weak ad copy replaced.
Cost per lead starting to settle
Dedicated landing pages built for the top services, budget shifted toward what is booking.
Cost per booked job you can plan around
Competitor movement watched, seasonal shifts anticipated, budget expanded into the services and suburbs that respond.
Predictable lead flow you can staff to
A single average position hides the truth. We scan a nine point grid across your
service area so you can see exactly which suburbs you own and which ones you
have never appeared in.
Avg grid rank, from 19.4
Calls a month, from 44
Reviews, from 61
Grid points in top three
Booked jobs a month
Rating, from 4.3
Emergency plumber, 3 suburbs
Calls a month, from 21
Calls now from Maps
Ranking radius, from 2 mi
Quote requests a month
Return on retainer
Every trade searches differently. A burst pipe is an emergency search on a phone at
11pm, a kitchen remodel is six weeks of research on a laptop. We build the strategy
around which one you sell.
Storm season spikes, high ticket, insurance driven
Two hard seasons, maintenance plans in between
Emergency intent, mobile, decided in minutes
Trust and licensing questions dominate
Seasonal, visual, review and photo led
Broken spring today, replacement next month
Recurring contracts, fast response wins
Long research cycle, portfolio is the pitch
Google will happily spend your budget on searches that were never going to call. The Nerds SEO builds every Columbus, Ohio account around the few searches that end in a booked job, then cuts the rest out.
Emergency plumber near me is a customer. Plumber salary and plumbing courses are not, and both will spend your money. We build the negative list before the campaign goes live, then prune it weekly from the actual search terms report.
One campaign per service, not one campaign for everything. Budget follows margin, so the high ticket jobs get the spend and the cheap call outs stop eating it. Broken structure is the most common problem in the accounts we inherit.
Radius targeting wastes money on suburbs you will not drive to. We target the Columbus, Ohio suburbs you actually serve, bid them separately, and exclude the ones where the job does not cover the trip.
Timeline. Paid search produces calls in the first week, unlike SEO. The first month is about finding which terms convert, the second is about cutting everything that does not.
When we audit a Columbus account, a third to a half of the budget is usually going somewhere the owner would stop immediately if anyone showed them. It is almost always the same five places.
Into a shorter list of exact and phrase match terms, higher bids on the hours you answer the phone, and the suburbs that produce work. Smaller reach, more jobs, usually on the same budget.
Full account audit, call tracking installed, conversions rebuilt so a lead means a real enquiry.
Campaigns split by service, negatives applied, ad copy rewritten per service with the offer stated plainly.
A dedicated page per campaign, matched to the search and built for one action.
Weekly search term pruning, bids moved toward what books, budget lifted only where the cost per job holds.
Your ad only has to earn the click. The page has to earn the call, and this is where most of the money is lost. Every campaign we run gets its own page rather than sharing the homepage.
Someone searching furnace repair should land on a furnace repair page, with the same words the ad used. Sending that click to a homepage listing nine services is the cheapest way to waste a good ad.
What you do, where you do it, what it costs to find out, and one obvious way to get in touch. Everything else can wait until they have scrolled.
Reviews, licence and insurance details, years in business and photographs of real jobs, placed next to the form instead of buried at the bottom of the page.
Most paid clicks in the trades come from a phone, often standing next to the problem. A slow page fails before it is read, and you still pay for the click.
Name, phone, service, suburb. Every extra field costs you enquiries, and nothing you ask for on the page is worth more than the call itself.
The Nerds SEO builds the pages in house, so the ad, the page and the tracking are designed together rather than handed between an agency and whoever built your site.
Headlines, offers and form placement tested against each other once there is enough traffic to tell the difference. No redesigns based on opinion.
A page that converts paid traffic converts organic traffic too. Anything we prove on the ads side gets rolled into the service pages ranking underneath.
Impressions, clicks and click through rate tell you nothing about whether the account is working. There is one number that matters, and it is what a customer costs you.
Spend divided by real enquiries, then by the ones that turned into work. Once you know both, raising or cutting the budget stops being a guess.
Tracked numbers on the ads and the landing pages, with recordings, so a lead is a genuine enquiry rather than a wrong number or a sales call.
The report showing what people actually typed, not what you bid on. This is where the waste hides, and it is reviewed every week rather than every quarter.
The Google Ads account, the conversion data and the landing pages stay in your name. If you leave, the history goes with you instead of being switched off.
Impression share screenshots, click through rate as a headline metric, and anything else that can improve while the phone stays quiet.
If yours is not here, call and ask. We will give you a straight answer even if it means telling you not to hire us.
We will scan your map rankings across every suburb you serve, audit your Google Business Profile and citations, and show you exactly where the calls are going instead.
Tell us your main service and the towns you serve. We will send back the map showing where you rank in each one.