Get named when someone asks an assistant for a recommendation
A growing share of customers now ask ChatGPT or read the AI answer at the top of Google instead of scrolling the results. Those answers name two or three businesses and the person calls one of them. Being named is a different job from ranking a page, because the assistants assemble answers from entity data, citations and structured content rather than from position in a list.
ChatGPT, AI Overviews, Perplexity, Gemini.
Answer position tracked and reported.
The only position that matters here.
Tell us what you want to grow. We will review your website, search visibility, lead flow, tracking, and the clearest next steps.
Your services, goals, competition, current website, and what a better lead looks like.
Website design, SEO structure, Google Ads readiness, AI search clarity, and conversion tracking.
Plain English recommendations, realistic priorities, and no confusing agency language.
Classic search gives you ten results and a chance at the ones below the fold. An assistant gives a paragraph and two or three names. If you are not in it, you were not shown at all, and the customer never learns you exist. That makes the work less about ranking and more about being the most legible, most corroborated business in your category.
The assistants need to know what you are, where you operate and what you do, consistently, across every source they read. Vague or contradictory information means you get left out of the answer rather than ranked lower in it.
One website saying you are the best roofer in Dublin counts for nothing. The same facts repeated across directories, associations, reviews and third party mentions is what an assistant treats as reliable.
Content written in clear question and answer form, with specific figures and direct statements, gets pulled into answers. Marketing prose about passion and excellence does not, because there is nothing in it to quote.
A single average position hides the truth. We scan a nine point grid across your
service area so you can see exactly which suburbs you own and which ones you
have never appeared in.
Calls, direction requests and website clicks from the profile.
Every scan since we started, suburb by suburb.
Tracked calls tied back to the map listing that produced them.
Six workstreams aimed squarely at the map pack. Each one has an output you can
point at in the dashboard.
Your business described consistently everywhere it appears, with services, territory and specialisms stated the same way across the site, the profile and every directory.
Organization, LocalBusiness, Service and FAQ schema deployed properly so machines can read what you do without inferring it from your copy.
Pages written to answer the questions people actually ask assistants, in a form that can be quoted directly rather than summarized away.
Placement in the directories, association listings and local sources the assistants pull from when they check whether a business is real.
Volume, recency and the substance of what reviews actually say. Assistants read review text, not just the star rating, and repeat the language customers use.
Weekly checks across ChatGPT, AI Overviews, Perplexity and Gemini for your main service terms, with a record of who is being named instead of you.
Volume, recency, rating and whether you reply all feed the map pack. A
business with 180 recent reviews and an owner who answers them will
outrank a better company with 40 reviews from 2021, every time.
We automate the ask after every completed job, route unhappy customers to
you privately first, and draft a reply to every review that lands.
Read reviews before calling a local business
How quickly a review starts losing weight
Reply rate lift when the owner answers
The request goes out by text within the hour, while the work is still fresh.
A private form first, so problems reach you before they reach Google.
We draft the reply, you approve it. Google reads the replies too.
GEO moves on a similar timeline to organic, because it depends on the same corroboration work. The tracking starts immediately so you can see the shift.
Every main service term run through all four assistants and recorded, so you can see who is being recommended in Columbus today.
A list of who gets named instead of you
Business information made consistent everywhere, structured data deployed, contradictions between sources cleaned up.
Assistants describing you correctly
Question led content published, citation and directory work running, review signals strengthened.
First appearances in AI Overviews
More third party sources repeating the same facts, more reviews, more references, tracked weekly per assistant.
Named in the answer, ideally first
A single average position hides the truth. We scan a nine point grid across your
service area so you can see exactly which suburbs you own and which ones you
have never appeared in.
Avg grid rank, from 19.4
Calls a month, from 44
Reviews, from 61
Grid points in top three
Booked jobs a month
Rating, from 4.3
Emergency plumber, 3 suburbs
Calls a month, from 21
Calls now from Maps
Ranking radius, from 2 mi
Quote requests a month
Return on retainer
Every trade searches differently. A burst pipe is an emergency search on a phone at
11pm, a kitchen remodel is six weeks of research on a laptop. We build the strategy
around which one you sell.
Storm season spikes, high ticket, insurance driven
Two hard seasons, maintenance plans in between
Emergency intent, mobile, decided in minutes
Trust and licensing questions dominate
Seasonal, visual, review and photo led
Broken spring today, replacement next month
Recurring contracts, fast response wins
Long research cycle, portfolio is the pitch
Ask ChatGPT for a roofer in Columbus, Ohio and it will name two or three. It is not ranking them the way Google does. It is assembling an answer from what it can retrieve and what it can verify, and three things decide whether you are in it.
Assistants pull live pages before they answer. If your content only appears after JavaScript runs, or the crawler is blocked, or the page takes six seconds, you are not in the candidate set at all.
A model will not stake an answer on a single source. When your site, your Google profile, directories and local coverage describe the same business the same way, you become safe to name. Contradictions get you dropped.
Assistants quote sentences, not pages. A page that states the price range, the timeline or the process in one clear sentence gets used. A page that buries it in a paragraph of sales copy does not.
Timeline. Retrieval and formatting fixes can show up in AI answers within weeks, because there is no ranking queue to wait in. Corroboration takes longer, since it depends on other sites catching up.
The two overlap, but they are not the same job, and pretending otherwise is how agencies sell you the same work twice. Here is the honest split.
Crawlability, page speed, clear structure, genuine expertise and links from credible sites help in both. If your SEO foundations are sound, a good share of the AI work is already done, and The Nerds SEO will tell you that rather than quoting you for it.
The actual questions your customers ask an assistant, collected from calls, forms and search data.
Every place the web describes your business, checked for agreement and corrected where it conflicts.
Existing pages restructured so each customer question has a heading and a two sentence answer under it.
Organization, LocalBusiness, Service and FAQ markup that matches the visible copy exactly.
Robots rules, rendering and speed checked for the AI crawlers specifically, not just Googlebot.
Assistants reach for reference material, not sales pages. These are the page types that earn citations for Columbus service businesses, and most competitors have none of them.
What a job costs in Central Ohio, with the ranges and the variables explained. The single most requested thing in AI conversations, and the thing businesses are most reluctant to publish.
What happens on day one, how long the work takes, what the homeowner has to do. Concrete steps with real numbers in them get lifted whole.
This material versus that one, repair versus replacement, doing it now versus waiting. Assistants are asked to compare constantly, and they need a source that already did.
Permit requirements, inspection rules, climate and housing stock across Columbus and the suburbs. Nobody else writes this down, which is exactly why it gets cited.
One real customer question per heading, answered in the first two sentences, with the detail underneath and a link to the service page that sells the fix.
Quality workmanship and customer focused cannot be quoted. A twelve to sixteen week lead time, a four hundred dollar diagnostic, a twenty five year warranty can be.
A page attributed to a licensed tradesperson with their credentials stated carries more weight than anonymous content, for assistants and for customers reading it.
Pricing and code content with a review date, updated when it changes. Stale figures get quietly passed over in favour of whoever updated theirs.
Nobody can show you position four in ChatGPT, because there is no such thing. What can be measured is whether you get named, who gets named instead, and whether that is moving. The Nerds SEO tests it by hand every month.
Twenty to forty of your customers' real questions, run across ChatGPT, Gemini, Perplexity and Google AI Overviews, with the answers recorded so month to month change is visible.
How often you are named versus the other Columbus businesses in your trade. That ratio is the number worth watching, not any single answer.
When you are quoted we log the page and the sentence. That tells us what format is working and what to build more of.
Visits arriving from AI tools, tracked separately in analytics, so you can see the enquiries it actually produces rather than taking the citations on faith.
Guaranteed placement in an AI answer. The models change, and anyone selling a guarantee is selling something they do not control. What we can do is make you the most citable option in your trade.
If yours is not here, call and ask. We will give you a straight answer even if it means telling you not to hire us.
We will scan your map rankings across every suburb you serve, audit your Google Business Profile and citations, and show you exactly where the calls are going instead.
Tell us your main service and the towns you serve. We will send back the map showing where you rank in each one.